Importingsanitary products from China is a matter that sanitary wholesalers and brands consider. Today I will show you the first sanitaryware base in Guangdong, China. Before reading the article, you need to keep the following problems at heart:
Where is the best sanitary products industrial area in China?
What are the advantages of the industrial area?
No worries. We reveal everything you need to know in this ultimate guide to China’s Guangdong Sanitary Manufacturers Industrial Area.
We dipped our toe into China’s Guangdong sanitary manufacturers’ industrial area to cull the authoritative information. We ensure you complete confidence to choose the most perfect bathroom manufacturer in China.
Let’s get started.
Keep up with Our Data
We use a range of reliable and authoritative sources to ensure that only the most accurate and relevant information is used to write this guide. Our sources include:
1. China Customs
2.State Administration for Industry and Commerce of the People’s Republic of China
3. Official website of sanitary ware industry companies
4.China Sanitary Ware Industry Association website
5.China sanitary ware industry information website
6.Guangdong Sanitary Ware Association website
Main Sanitary Ware Industry Areas
There are three major bases of sanitary ware in China — Guangdong, Fujian, and Zhejiang. Each of these three sanitary industries has its own advantages and disadvantages, as well as representative brands. Today I will write about one of them — Guangdong.
Main industrial areas: Foshan, Zhongshan, Jiangmen, Kaiping, Chaozhou, Heshan, Panyu, Shenzhen, Dongguan, etc.
Products: Ceramic sanitary ware products, bathroom cabinets, faucets, valves, water tank accessories, induction sanitary ware products, leisure bathroom, etc.
Introduction: Guangdong production base is the domestic sanitary ware industry chain with the most famous sanitary ware brands. In the whole country, sanitary ware production enterprises have reached more than 20,000, among which Guangdong province has nearly 8000.
2.1. Shuikou Town, Kaiping, Guangdong
Products: Plumbing Sanitary Ware
Industrial area: Shuikou Town of Guangdong Kaiping
Supplier scale: nearly 500 enterprises
Industrial chain: With a complete plumbing sanitary industry chain, it has been awarded by the Chinese government “China Faucet Sanitary Ware Manufacturing Base”, “China Plumbing Sanitary Ware Production Base”, “China Plumbing Sanitary Ware Hardware Export Base”, “Guangdong Plumbing Sanitary Ware International Procurement Center”, “National Foreign Trade Transformation and Upgrading Base” and “Plumbing Sanitary Ware Product Export Quality and Safety Demonstration Zone”, and a series of honorary titles.
Local exhibition: China (Shuikou) Plumbing Sanitary Equipment Exhibition
Representative enterprises: Huayi, CAE, Xiongye, DELICA, Shengfa, Caizhou, etc.;
In Shuikou Town, there are over 10 plumbing and sanitary enterprises with an annual output value of more than 100 million yuan, and 30 enterprises with fixed assets exceeding 10 million yuan, over ten of which are exported. Besides, more than 20 companies have passed the international ISO certification, with 300 products have been authorized by the national patent. The plumbing and sanitary ware industry now has nearly 4000 professionals, and the whole industry has adopted the world’s advanced production equipment.
2.2. Foshan
Products: Ceramic sanitary ware, bathroom furniture, faucet, hardware pendant and stainless steel sink, shower room, etc.
Industrial belt: Foshan, Guangdong
Supplier scale: It can be estimated that there are no less than 3000 manufacturing enterprises in the whole Foshan region, mainly concentrated in Chancheng District, Nanhai City, Shunde District, Sanshui City, and Gaoming City.
Industrial chain: Foshan is one of the areas with the largest number of sanitary ware manufacturers, brands, and the most complete industrial chain. As an important weather vane of the domestic sanitary ware industry, its advantaged industrial chain, logistics strengths, and talent aggregation all promote the development of the Foshan sanitary ware industry. The concepts, including sanitary ware set and overall sanitary ware, are best reflected in Foshan enterprises, occupying the main share of the middle consumer market in the domestic field.
Representative enterprises: Dongpeng Ceramics, Arrow, CRW, MICAWA, Ideal Sanitary, SSWW, Yuehua Sanitary, etc.
2.3. Heshan, Jieshan Town
Products: Faucet based
Industrial area: located in the first district (Jiangmen Xinhui District) three cities (Heshan City, Taishan City, Kaiping City) intersection with the superior geographical position.
Supplier scale: A total of more than 300 hardware sanitary ware enterprises settled down.
The hardware bathroom industry has become a characteristic industry of the town. More than 300 hardware and bathroom enterprises have settled in Dongxi Development Zone A and B of Jingshan Town, with a total investment of 1 billion yuan as well as an annual output value of 1.4 billion yuan.
2.4. Zhongshan
Products: Shower room, stainless steel sink, induction sanitary ware, water tank accessories, bathroom cabinet, shower room, gas cooker, small household appliances, etc.
Industrial area: located in the hinterland of Guangdong, close to Shunde. The enterprises are generally large-scale, mainly concentrated in Nantou, Xingtou, Xiaolan, and Dongfeng areas.
Supplier scale: The scale of the enterprise is expected to be around 300-400.
Mainly represented enterprises: Claudy, Hermes, etc.
2.5. Chaozhou
Supply products: The main production is ceramic sanitary ware. Chaoan Caitang town mainly produces stainless steel towel racks, tissue boxes, stainless steel ware, and sinks.
Industrial areas: Fengxi District, Chaoan County Guxiang Town, Fengtang Town, etc.
Supplier scale: There are more than 800 production enterprises, whose output accounts for half of the national total, with large export volume. It has also become the OEM distribution center for many domestic brands, and it becomes currently the most dynamic and potential production base in the country.
2.6. Other places of production
Guangzhou, Panyu, Shenzhen, Dongguan: It mainly produces shower rooms,
faucets, cabinet accessories, pull baskets, and other sanitary products. The representative enterprises are Seagull Sanitary ware, Gobo Sanitary ware, Apollo Sanitary ware, etc.
What are the advantages of the industrial belt
3.1. Kaiping
95% of Kaiping’s products are global orders that adhere to the design concept and beauty of the European market, as well as the production process of European standards. The product has good stability, high density and solid material. After electroplating polishing, the product will not fall off or fade, and it will not rust in a humid environment. It is of high quality and exquisite technology.
Kaiping Shuikou has formed a vast industrial cluster from raw material supply, parts and professional supporting processing, and finished product assembly to technology research and development, product design, quality testing, logistics distribution, import and export agents, financial services, e-commerce and other sets of production, research and development, sales as one. Kaiping Shuikou used to undertake the business of OEM and processing mainly. However， the market has recently changed dramatically, so innovation is the way to go. It is about style innovation, practical patented inventions, and core technology research and development.
3.2. Foshan
Foshan bathroom industry is concentrated in brands, mainly high-end brands, such as Kohler, Duravit, etc. Mainly produces high-end, middle-to-high-end shower rooms, bathtubs and other products while also being involved in intelligent sanitary ware. Generally speaking, Foshan’s bathroom industry is more mature and high-end.
Secondly, Foshan sanitary ware has unique industrial chain and logistics advantages.Many Foshan companies source their materials within a 30-kilometre radius, so procurement and time costs are much lower than elsewhere.Taking leisure sanitary ware as an example, Nanhai is a substantial aluminium profile production base in China. Glass processing technology is superior in Zhongshan, while hardware processing technology is superior in Shunde and Nanhai. Apparently, all the crucial material production sites are nearby. In contrast, Zhejiang leisure bathroom enterprises can only build their own aluminium processing plants, whether the manufacturing cost or the degree of specialization of products inferior to Foshan enterprises. This makes it difficult for Zhejiang enterprises to produce high-quality leisure bathroom products, and most can only compete by lowering both quality and price.Regarding logistics cost, sanitary products often occupy a high proportion of purchase volume, generally between 5%-10%. This cost can be ignored for small hardware products, but it cannot be ignored for large ceramics, furniture, and other categories. Foshan’s logistics are far superior to those of almost any other sanitary ware producing area in China. In the case of Fujian and Zhejiang, logistics can only reach the more developed prefecture-level cities in the interior. In contrast, Foshan can reach almost any prefecture-level city in China, and the transportation cost is more than 30% lower than in other regions. In terms of time, Foshan logistics outperforms other production areas. Foshan’s logistics advantage may be less noticeable for bulk products like ceramics, which rely primarily on container transportation. However, because the majority of sanitary hardware enterprises prefer the logistics method of zero-load distribution, the benefits of Foshan logistics are undeniable.
3.3. Heshan Mountain
“Zhishan began in the 1980s and 1990s near Kaiping Shuikou. After more than 30 years of development, it has risen to the top of the Heshan plumbing hardware industry.” Guangdong Jinen Sanitary Industry Co., LTD. President Li Qinle said Heshan plumbing hardware industry chain Party secretary.
Zhishan Town has gradually formed a complete industrial chain of plumbing hardware industry “raw material supply – core parts production – sanitary machinery manufacturing – leading enterprises – brand-name products production and marketing” after years of accumulation.
In terms of raw material supply, Heshan, for example, has formed many copper production enterprises represented by Weiqiang, Jinyi, and Jinzhou, which provide more than 80% of the copper raw materials for the “Zhishan-Shuikou – Siqian” plumbing and sanitary hardware area. Heshan has formed enterprises represented by Hante, Maxu, Kangda, and others in the middle link of the industrial chain, primarily manufacturing intermediate products such as spools, showers, and handles. In 2018, Hante Technology was named the corner valve Research Center of China’s building sanitary ceramic industry, and its spool, thermostat control valve, and ceramic corner valve are well-known in the industry.
“From processing screws, sealing rings, and other raw materials to product research and development, design, and manufacturing, suppliers can be found in Zhishan Town. The plumbing hardware industry in Zhishan Town has an excellent supply chain system, which is a significant advantage for developing the plumbing hardware industries in Heshan and Jiangmen. ” According to Li Ruiming.
Industry development cannot be separated from the leading driving, nor from scientific and technological innovation. It is understood that, after years of development, up to now Heshan plumbing hardware industry has a total of more than 40 enterprises of scale, annual output value of more than 100 million yuan of backbone enterprises 15. In terms of scientific and technological innovation, Heshan plumbing and sanitary hardware industry has 50 national high-tech enterprises, eight engineering technology research centers in Guangdong Province, over 1,100 patents, and over 54 invention patents. Only by adhering to the innovation drive can we improve the core competitiveness of enterprises. “Focus on research and development and production of intelligent thermostatic faucets, thermostatic spools, and other products, and provide complete sets of thermostatic shower system solutions, is the key to our success.” Wang Yonggang, the CEO of Future Me Sanitary Technology (Guangdong) Co., Ltd., told reporters that the company has several patents in related fields and has been designated as a “high-tech enterprise” by Guangdong Province.
Furthermore, Heshan plumbing and sanitary ware industry process processing technology has improved in recent years. “In the polishing, grinding, electroplating, and other important processing links of the plumbing and sanitary ware industry, Zhishan Town has Sanhe electroplating, Yuhui Polishing City, and other professional OEM processing plants, etc., to provide essential OEM processing services for the plumbing and sanitary ware industry in the district.” According to Li Ruiming.
3.4. Zhongshan
Zhongshan, Guangdong, mainly produces shower rooms, bathroom cabinets, hardware faucets and other sanitary products. It is also a production base for small household appliances and lighting. Agglomeration brings competition, and competition brings promotion. In comparison to other producing areas, the Zhongshan shower room places a premium on brand construction, with a concentration of medium and high-end brands and the development of industrial agglomerations. The annual output of the Zhongshan shower room is 5 million sets/year. The output value is about 10 billion yuan/year, occupying over 70% of China’s high-end shower room market and 40% of the national industry export. According to Chen Weijian, Secretary General of the Zhongshan Shower Chamber of Commerce, Zhongshan shower room brands account for the majority of high-end chain superstore sales in House of Surprise, Red Star Macalline, and other stores. Because of the high visibility of the Zhongshan shower industry and the entire industrial supporting chain, many shower companies from other regions have established marketing centers here. Zhongshan occupies half of the high-end market of Chinese shower rooms.
Multiple parties will promote the development of the Zhongshan shower room industry cluster by forming a “government + industry associations + enterprises” industry cluster standard model. To begin with, the government has strongly supported the Zhongshan shower room industry; the government has provided land and money to establish a total of 2400 mu of “China shower room industry manufacturing base” in Fusha Town and has built “one station five centres” Guangdong Province quality supervision shower room inspection station, shower room product research and development centre, investment information centre, business exhibition centre, trading centre, talent centre, and talent development centre. Second, the Zhongshan Shower Room Industry Association was formed, led by the government and the association, led by leading enterprises, to develop and implement industrial alliance standards, as well as to guide and drive shower room upstream and downstream enterprises to ensure high product quality. In addition, every year, Zhongshan’s shower room enterprises will participate in a group known as the “Bathroom Oscar” of the Shanghai International Kitchen and Sanitary Exhibition. 50 Zhongshan sanitary enterprises occupy 15,000 square meters, forming a “show in the exhibition” form.
3.5. Chaozhou
Chaozhou’s sanitary industry is dominated by small manufacturers of toilets, washbasins and other traditional hygienic products, focusing on developing the low-end consumer market, known for its affordable prices. Chaozhou’s bathroom industry is more flexible and adaptable. Chaozhou City Building and Sanitary Ceramics Industry Association (from now on referred to as “Chaozhou Ceramic Association”) Secretary General Zhang Yang also agreed: “In Chaozhou, the enterprises are many and small, the division of labour between the various enterprises is outstanding, is the only division of labour so delicate ceramic production areas. These enterprises are dispersed throughout the production area, with some specializing in moulds, others specializing in water parts, some only doing the ceramic body of the toilet, and others focusing on doing an intelligent cover; there are three or five people who organize a small team of professional spray glaze. ” Based on the refined division of labour and the completion of the industry chain, the cost of Chaozhou sanitary products is the most efficient control. Each component of a finished toilet can maximize cost savings, allowing the cost of a finished product to be kept under the most efficient control. As a result, products from the Chaozhou area have a cost advantage that is difficult to match elsewhere, making them more competitive.
Today, Chaozhou has taken transformation steps in the direction of intelligence through its segmentation and cooperation of the division of labour model, as well as through its e-commerce layout in recent years, at a rapid pace. Intelligent bathroom manufacturers are easy to find in Chaozhou, whether they develop, research, and manufacture their own intelligent covers or collaborate with intelligent electronic institutions such as Hangzhou.
Conclusion
We focus on the introduction of the Guangdong sanitary ware industrial area in China, and then we will write about Zhejiang and Fujian, please continue to follow our blog.
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